Colors ‘Jasbaat Ke Rang’ is a 50/50 joint venture of Viacom Inc. and the Network18 Group.COLORS launched on 21st July 2008 and promises to offer an entire spectrum of emotions to the viewers,From Fiction shows to Format shows to Reality shows and Blockbuster Movies.

Colors‘ has partnered with the country’s leading production houses to offer the very best in Hindi entertainment to its viewers. The channel’s production partners include Endemol India (for Fear Factor – Khatron Ke Khiladi), Meenakshi Sagar Productions (for Jai Shri Krishna), Shakuntalam Telefilms (for Bandhan Saath Janmon Ka), Playtime Creations (for Jeevan Saathi), Sphere Origins (for Balika Vadhu- Kacchi Umar Ke Pakke Rishtey), JayPranlal Mehta (for Rahe Tera Aashirwad), Wizcraft Television (for Sajid’s Superstars) and Deepti Bhatnagar Productions (for Mohe Rang De).

The much awaited reality show Bigg Boss will be aired from 17 August,every day at 10 pm.Additionally, there will be half an hour live and unedited slot everyday starting from the second week that will air starting 12.30 am.

About Viacom 18 :
Viacom 18 Media Pvt. Ltd. is a 50/50 joint venture operation in India between Viacom Inc. (NYSE: VIA, VIA.B) and the Network18 Group. The joint venture includes leading brands across television, film and digital media to build one of India’s leading multimedia entertainment powerhouse. Today, Viacom 18 Media Pvt. Ltd. includes the vibrant youth brand – MTV, the fastest growing kids channel – Nick, India’s only International Music & Lifestyle channel – Vh1, a new-age motion picture brand that produces, acquires and distributes Hindi films. Viacom and Studio18 had launched ‘COLORS’ a new Hindi General Entertainment channel on July 21st,2008.This apart, Viacom18 also runs Viacom’s consumer products business in India.