Dabbawalas to promote Big Boss 3

The dabbawallas, who had once caught the attention of Prince Charles for their networking, will now be seen wearing mask of Amitabh Bachchan and T-shirts for the reality show Bigg Boss.

As the Season 3 of Bigg Boss kick starts from October 4 on the channel Colors, the dabbawalla’s have been roped in as part of its marketing initiative for the reality show, after the channel earlier promoted another on-going reality show ‘Khatron Ke Khiladi 2’ early this month.

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